The video on demand platform has become the need of the hour and we are excited to bring to our viewers this whole new level of entertainment. The fact that today people are finding it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere, has only driven consumer expectations higher. Some of OZEE’s key features include a superior interactive video viewing experience even over low bandwidth connections across devices, follow this show, timely notifications, and more.Ĭommenting on the new platform, Punit Goenka, MD & CEO, Zee Entertainment Enterprises, said, “In India, entertainment is life.
The shelf life of a show on OZEE will be of a lifetime. OZEE will showcase Zee Network content (shows – Fiction & Non-Fiction, movies, Zee Music and other videos) in different languages like Marathi, Telugu, Tamil, Bangla and Kannada. With access across all devices and platforms (Android, iOS), viewers can consume OZEE free of cost. So while, OZEE caters to a much larger target audience, the primary focus will be the 18-24 year olds who live by the ‘Apne Pace Ki Zindagi’ and seek ‘Entertainment now’. The name is inspired by the ‘O’, symbolising the circle that encompasses our universe and the entertainment we seek in it – the world of Zee.Īs ‘appointment viewing’ sees a paradigm shift, more and more people are choosing to watch content on their personal devices, in their own personal time. The app highlights enhanced user experience, tempting first time exploration followed by loyal viewing on personal gadget.
Zee Digital Convergence Ltd (ZDCL), the digital arm of Zee Entertainment Enterprises, has launched a new video on demand platform, OZEE.
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